An SMS campaign allows you to communicate with your customers via text message. Text marketing campaigns share many similarities with email marketing campaigns but are even more personalized. Implementing efficient SMS messaging between companies and people using mobile devices is an excellent method to draw in and keep clients. For business owners considering beginning a text message marketing campaign, this blog illustrates how to design effective SMS campaign messages.
SMS Campaign Basics
Text message marketing depends on a database of your clients’ names, cellphone numbers, and other details (geographic location, customer types, and interests) that help you keep track of the sales process. This can be made more accessible by using SMS application programming interfaces. APIs can increase a workflow’s productivity, minimizing staff’s need for manual management. An SMS API is a well-defined software interface that allows sending SMS messages by code through an SMS gateway.
The maximum number of characters in a text message is 160. For an SMS campaign to be successful, it must be legal and structured and deliver traceable, valuable leads. There’s a large selection of omnichannel solution suppliers for SMS campaign assistance; Mitto is one such option.
Tips for Creating Engaging SMS Campaign Messages
First, specify the message’s purpose and call to action. Be sure that your message is centered on a single offer or product and that it only has a single call to action. Suppose you are advertising a winter promotion that’s about to end. Here are a few ways to tell your prospects and clients about it:
- “Brand name” big savings this winter.
- Get 10% off your next purchase with the coupon code SNOW456.
- Offer valid till December 31.
Second, personalize it. SMS copy must appeal to your target audience. If you target online shoppers, you may send promotional messages to entice them to your e-commerce store.
Use simple and direct language. To ensure that your customers understand your message, write in concise, plain language with all the words well defined. Instead of writing, “Offer valid through 8/20,” you might state, “Offer valid until midnight EST 8/20.”
Enhance the message with visuals and emojis. One or two emojis in your SMS copy can make your brand seem more authentic, human, and trustworthy.
SMS Marketing Takes Many Forms
There are many forms and sizes of SMS marketing. It might be as simple as updating your consumers on your company hours or sending them an SMS reminder of an upcoming sale. Some of the most effective SMS marketing strategies include promotional offers and price cuts campaigns, SMS coupons, quick or flash sales, loyalty programs, SMS reminders, transactional campaigns, and feedback and survey campaigns.
Common Errors To Avoid When Composing SMS Campaign Messages
Here are some SMS message marketing errors to avoid. Before you hit the submit button, keep the following in mind: Include a call to action; don’t send texts unless you’ve been given consent; provide a straightforward way to opt out; ensure that your branding reflects your business; don’t overuse slang and abbreviations; make sure your messages aren’t overly promotional; take care not to send too many messages or send messages too frequently; and segment your messages to specific audiences.
For big and small businesses, SMS has emerged as one of the most significant and dependable ways to establish a more personal and direct connection with your audience. Some best practices apply universally, even though text marketing campaigns are optimized to each company’s aims and objectives.