Ever since the COVID19 pandemic in 2020, marketers have faced various challenges. Many companies have slashed their marketing budgets. Marketers have to find new and cheaper ways of reaching consumers. The Internet is helping digital marketers try out new strategies for connecting with customers. But they’re failing as well.
The costs of digital advertising are increasing every year. The end of third-party cookies in the Google Chrome browser means that tracking and targeting customers is now extremely difficult. These changes are compelling modern-day marketers to switch to more affordable and more effective marketing techniques.
Surprisingly, traditional marketing tools like custom signs and posters have performed extremely well in the past 24 months. Traditional marketing materials are cheap, reusable, and don’t involve any complexity unlike digital marketing tools. Brand leaders of small-scale, local businesses are benefiting the most from these simple yet effective tools.
Custom-Printed Signs Made of Cast Acrylic – The Most Popular Item
Cost-efficiency, reusability, and durability – modern-day marketers with limited resources need these qualities from their marketing tools and investments. Custom-printed acrylic signs offer all these qualities. Many marketing tools and materials are made of plastic. But, cast acrylic is not a normal type of plastic.
Cast acrylic is a synthesized version of plastic. Manufacturers cause chemical reactions between plastic monomers and different catalysts to produce acrylic, a lightweight version of plastic. This acrylic is melted, poured into glass molds (where the liquids harden), and converted into hard and uniform plastic sheets.
Cast acrylic is UV-resistant, transparent (amazing optical clarity), and much more shatter-resistant than glass. Plus, the leading sellers of cast acrylic sheets can custom-print high-quality artwork with amazing detail on these sheets. Marketers can create premium-quality signs for their brands for very little cost.
Modern-day marketers love creating and using custom-printed signs made of cast acrylic because –
- Perfect for the Outdoors: Want to promote a new store? Or a new offer or service? Put up custom-printed signs made of cast acrylic in any outdoor space. These signs are flexible and UV-resistant. They can easily withstand temperatures of up to 160 degrees Celsius without melting or cracking.
- Reusable: Just like crockery and glassware made of acrylic, signs made of this durable material are also reusable. These signs are shatterproof. They don’t break or scratch easily. Plus, they’re easy to clean. Brand leaders can use these signs as indoor decorations, storefront ornaments, or at marketing events (e.g., tradeshows) for several years. The reusability of these signs makes them highly cost-efficient. For modern-day marketers, this quality is extremely important.
- Eco-Friendly: Although acrylic is a synthetic version of plastic, it’s much eco-friendlier than normal plastic products. That’s because cast acrylic sheets have long lifespans. They can also be melted and transformed into plates, small decorations, etc. That’s why they’re one of the eco-friendliest marketing tools in the world.
Synthetically manufactured and custom-printed acrylic signs are cheap to produce and purchase. However, these signs are also highly effective at attracting customer attention. A well-designed cast acrylic sign can instantly beautify your store or enhance your brand’s presence in outdoor locations.