The Best Marketing Automation Tools for Your Digital Marketing Needs

The Best Marketing Automation Tools for Your Digital Marketing Needs

Whether you’re a business owner or simply a manager, you know how tedious routine tasks can be. Instead of wasting time on tedious and route tasks (that sadly need to be done), why not focus on solving complex issues, and automate the rest?

Marketing automation tools make it easy to manage and execute your marketing tasks. With a wide range of features, they can help you save time and improve your marketing results.

In this article, we will analyze and review the best ones on the market.

What To Look for In Marketing Automation Software

When looking for marketing automation software, it is important to consider the features that are most important to you. Here are ten of the most important things to look for:

  1. Ease of use: The software should be easy to use and navigate, so you can get up and running quickly.
  2. Customization options: The software should offer a variety of customization options so you can create targeted campaigns that fit your needs.
  3. Reporting and analytics: It should provide detailed reporting and analytics so you can track the success of your campaigns and make necessary adjustments.
  4. Integration capabilities: It should be able to easily integrate with your other online tools and platforms, so you can maximize its functionality.
  5. Support and training: The software vendor should offer robust support and training so you can get the most out of the software and achieve maximum results.
  6. Scalability: The software should be scalable so you can easily add more users and features as your business grows.
  7. Security: The software should offer a high level of security to protect your data and campaigns from unauthorized access.
  8. Flexibility: The software should be flexible so you can change the configuration and settings to meet your evolving needs.
  9. Pricing: The software should be priced competitively so you can get the best value for your money.
  10. Trial period: The software vendor should offer a free trial period so you can test out the software and see if it meets your needs before making a purchase.

With that out of the way, let’s dive into our reviews of the best marketing automation tools on the market.


AdRoll is a retargeting platform that helps businesses reach and convert their target audiences. It does this by using data from a variety of sources to create customized marketing campaigns that are delivered through display, video, and social media channels. 

AdRoll also provides tools to help businesses track the performance of their campaigns and optimize their results.

Some of the features that AdRoll offers include:

  • Customized marketing campaigns: AdRoll creates personalized marketing campaigns based on a business’s target audience, goals, and budget.
  • Comprehensive data: AdRoll collects data from a variety of sources to create detailed targeting profiles for businesses.
  • Delivery through multiple channels: AdRoll delivers campaigns through display, video, and social media channels.
  • Performance tracking: AdRoll provides tools to help businesses track the performance of their campaigns and optimize their results.


Salesmate is a Sales CRM software that helps sales teams to manage and track leads, opportunities and sales pipelines. It offers features like email tracking, contact management, lead capture and more.

Let’s say you hired the services of one of the best BPO companies out there. Now, the issue here is – you need some kind of control or oversight over the outsourced work. Salesmate can help you with its contract management and email tracking features, just to name a few.

To use Salesmate, simply create an account on their website and then download and install the software. Once you have logged in, you can start tracking your leads and sales pipelines.


Salesforce Pardot, for example, is a fantastic B2B marketing automation software. Pardot allows marketers and salespeople to work together more effectively, connect buyers, complete more transactions, and establish long-term relationships.

Pardot is a marketing software that enables you to better engage with prospects, nurture relationships, and drive revenue through advanced capabilities such as lead management and generation, email marketing, sales alignment, artificial intelligence (AI), and insightful ROI reporting. Pardot helps organizations improve their marketing efficiency.


Mailchimp is an email marketing service that allows you to create and send newsletters, manage subscribers, and track performance. It offers features like custom templates, A/B testing, list segmentation, and more. 

You can use Mailchimp to send out automated marketing emails, such as product announcements, discounts, and event invitations.

Some of the features of Mailchimp include:

  • A drag-and-drop email builder that makes it easy to create beautiful and effective email campaigns
  • Contact management tools that help you keep track of your subscribers and segment them into different lists
  • Reporting and analytics that give you insights into the performance of your campaigns
  • Integrations with a variety of other business applications, such as e-commerce platforms, CRM software, and social media tools


Sharpspring is a marketing automation software that enables businesses to automate and measure their marketing campaigns. It provides users with tools to create and manage their marketing campaigns, as well as track and analyze their performance. 

Sharpspring also offers a number of features designed to help businesses better understand and engage with their customers, including a CRM system, customer segmentation, and lead scoring.

Sharpspring offers a wide range of features and tools to help businesses automate and measure their marketing campaigns. 

To get started with Sharpspring, businesses will need to create an account and select a plan. Once they have done so, they can begin creating and managing their marketing campaigns, as well as tracking and analyzing their performance.

Some of the key features of Sharpspring include:

  • CRM system: Sharpspring’s CRM system helps businesses track and manage their customer relationships. It provides users with tools to segment and score leads, as well as track customer engagement.
  • Customer segmentation: Sharpspring’s customer segmentation tool helps businesses to group and target their customers based on shared characteristics. This makes it easier for businesses to create personalized marketing campaigns that are more likely to resonate with their target audience.
  • Lead scoring: Sharpspring’s lead scoring tool helps businesses to prioritize and qualify leads based on their engagement and interest level. This makes it easier for businesses to focus their marketing efforts on the leads that are most likely to convert.
  • Sharpspring also offers a number of other features, including email marketing, landing pages, and web tracking. These features can be used to further customize and optimize marketing campaigns.
  • EngageBay is marketing automation, CRM, and helpdesk software rolled into one. It borrows from other marketing automation, CRM, and helpdesk software in a few ways. 

First, it offers a free plan for businesses that have up to 2,500 contacts. 

Second, it includes a wide range of features, such as email marketing, landing pages, lead management, contact management, deal management, and more. 

Finally, EngageBay is designed to be easy to use, even for businesses that don’t have a lot of experience with marketing or customer relationship management software.


Exponea is an intelligent customer data platform (CDP) that helps companies increase revenue and improve customer experience. 

Exponea provides a single, unified view of each customer, powered by artificial intelligence (AI). This allows businesses to deliver highly personalized experiences at scale.

It also includes a powerful suite of tools for marketing, customer success, and data science teams. These tools help teams segment customers, create targeted campaigns, and analyze customer behavior.

Exponea is the only CDP that is purpose-built for ecommerce businesses. It integrates with leading ecommerce platforms and systems, including Shopify, Magento, BigCommerce, Salesforce Commerce Cloud, and SAP Hybris.

This platform is trusted by leading companies, including Adidas, Samsung, and Vodafone.

Get Response

GetResponse is an email marketing solution that allows you to create and manage your email campaigns, as well as track your results. With GetResponse, you can create high-quality emails that are optimized for delivery and conversion.

You can also use GetResponse to segment your contacts into different lists so that you can send targeted emails to each group. 

GetResponse also allows you to automate your email marketing so that you can send emails on a schedule that you set. Additionally, GetResponse provides tools to track your results so that you can see how your campaigns are performing.


SendX is an email marketing software that helps businesses grow their audience and improve their engagement levels. It provides users with a platform to create and send newsletters, automated emails, and targeted campaigns. 

Additionally, it offers a suite of tools to help users track their results, including open and click rates, unsubscribe rates, and bounces.

Using SendX is easy. Simply sign up for an account and then log in to the platform. From there, you can create a new campaign or newsletter by selecting the appropriate template. 

Once you have created your content, you can then add recipients and schedule when you would like your campaign to go out. Finally, you can track your results to see how your campaign performed.

SendX offers a number of features that make it a powerful email marketing tool. These include:

  • A drag-and-drop editor that makes it easy to create beautiful newsletters and campaigns
  • A wide range of templates to choose from, or the ability to create your own
  • Automated email campaigns that can be triggered by events such as signups, purchases, or abandoned carts
  • Segmentation tools that allow you to target specific groups of subscribers with tailored content
  • Detailed reporting so you can track your open rates, click rates, unsubscribe rates, and more
  •  A/B testing so you can optimize your campaigns for the best results
  • Integration with a wide range of third-party tools, including eCommerce platforms, payment processors, and CRMs.


Infusionsoft is a comprehensive CRM software that helps small businesses automate their sales and marketing processes. It offers features like contact management, lead capture, email marketing, and more. 

You can use Infusionsoft to automate your marketing campaigns, track your customer’s interactions, and close more deals.


Digital marketing can be a complex process, but using the right tools can make it much easier. 

In this article, we have looked at the best marketing automation tools available and highlighted some of their key features. These tools can help you to create and send high-quality emails, segment your contacts, track your results, and more. 

So, if you are looking for a way to improve your digital marketing efforts, then consider using one or all of these tools.


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